Water Recycling & Recovery

Americans' concern over extreme weather continues to grow

Aug. 22, 2024

ADS EVP Brian King shares the drivers for water reuse adoption and reuse initiatives are connected to other market verticals.

Bob Crossen,

Alex Cossin

Extreme weather events are having an impact on public perception, and that perception is also influencing how stormwater is managed. Stormwater, unlike wastewater, can be commonly overlooked for reuse purposes, but it offers a wealth of options for enhancing water supplies.

Brian King, Advanced Drainage Systems executive vice president of product management, marketing and sustainability, shares what he has learned from his utility customers across the U.S. in regards to water reuse.

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About the Author

Bob Crossen

Bob Crossen is the editorial director for the Endeavor Business Media Water Group, which publishes WaterWorld, Wastewater Digest and Stormwater Solutions. Crossen graduated from Illinois State University in Dec. 2011 with a Bachelor of Arts in German and a Bachelor of Arts in Journalism. He worked for Campbell Publications, a weekly newspaper company in rural Illinois outside St. Louis for four years as a reporter and regional editor.

About the Author

Alex Cossin | Associate Editor

Alex Cossin is the associate editor for Waterworld Magazine, Wastewater Digest and Stormwater Solutions, which compose the Endeavor Business Media Water Group. Cossin graduated from Kent State University in 2018 with a Bachelor of Science in Journalism. Cossin can be reached at [email protected].