WE&RF Videos Educate Communities on Water Reuse

May 16, 2017
Reuse 101 attempts to gain public acceptance of reuse

The Water Environment & Reuse Foundation (WE&RF) announced it is offering new research-based communications tools to help communities, schools, and individuals learn more about water reuse nationally and globally.

Reuse 101 is designed to help change the way the public thinks of water to meet the growing demand for it. It has a library of short videos on Think & Drink Water; How Reuse Works; and Expert Voices from the field, who explain different reuse methods and their application. The videos use tangible concepts to explain in simple terms how treatment processes work, what we really need to know about water, the future of water, how we can help and more. It contains tools that are simple enough to understand, but technical enough to trust.

“If we are going to manage water sustainably, water reuse must be considered as a viable option,” said Melissa Meeker, WE&RF CEO.

Reuse 101 also includes an interactive Global Connections Map that shows science and safety at 23 sites with 100 short videos. It includes case studies and videos for each of the profiled projects where local experts discuss water quality monitoring and testing, demonstrating public health reliability and earning community trust. Each site shares how local communities benefit from potable recycling, the technologies involved, and reinforces the safety of reused water.

“The videos provide an excellent and thorough explanation of what purified water is, why it is needed, and why it is safe to drink without being too technical for the general public. The graphics and animations are engaging and appealing for our social media audiences,” said Christina Montoya, communications and marketing manager, El Paso Water.

Reuse 101 tools are valuable to gaining public acceptance and assisting utilities in reaching out to communities. The videos, as well as a gallery of images from the animations, are available for WE&RF subscriber use in their education and outreach efforts. These resources were developed in partnership with the Australia Water Recycling Centre of Excellence. Visit Reuse 101 for more information.

Source: Water Environment & Reuse Foundation