WateReuse Merges Leadership

March 10, 2015
The new brand reflects the organizations' unified effort to support water reuse

The WateReuse Assn. and Research Foundation announced a plan to merge the leadership of their organizations to more aggressively address the challenges that local communities face in meeting growing demands for water supplies in the context of drought, climate change, aging infrastructure, environmental degradation and federal, state and local regulations.

“While the Research Foundation and Association will remain two separate organizations, our united leadership will have one vision and one voice,” said Foundation Board Chair Doug Owen, an executive vice president with the global consulting firm ARCADIS.

At their February 2015 meeting, the leadership of the two organizations adopted a board merger plan that will serve as the catalyst for a stronger alliance. The plan calls for a core group of directors to simultaneously serve on each board, thus facilitating maximum strategic collaboration. WateReuse has sharpened its focus in the three core areas of research, education and advocacy to advance a shared vision of a world in which “the right water is used for the right purpose, all the time, everywhere.”

Known collectively as WateReuse, the two organizations have been international thought-leaders on alternative water supply development and a global source for applied research, education and advocacy on water reuse for nearly three decades. While WateReuse’s efforts to foster scientific advances, technological innovations and public awareness and acceptance are turning water reuse into a mainstream method for ensuring a safe, reliable and sustainable supply of water, the leadership has identified a need for the two organizations to more deeply integrate activities to leverage resources and maximize strengths.

The Research Foundation will continue to conduct research to improve the treatment, distribution and acceptance of water reuse. The Association will continue to advocate for laws, policies and funding that promote and increase water reuse. Together, both organizations will work to educate policymakers and the public on the science, economic value, and environmental benefits of treating water to safely use it for designated purposes, such as irrigation, manufacturing and drinking water.

As part of the transformation, WateReuse has developed and adopted a new brand that better represents the singular vision of the organizations. The two organizations now share a single logo, which connects three drops of water into a circle to represent the continuous cycle of water. The water drops are the color of reuse, with a subtle gradation in hues to reflect the spectrum of purification available in water treatment. Finally, the three water drops represent the three, interconnected keystones of WateReuse: research, education and advocacy.

Source: WateReuse

Sponsored Recommendations

Meeting the Demands of Wastewater Treatment Plants

May 24, 2024
KAESER understands the important requirements wastewater treatment plant designers and operators consider when evaluating and selecting blowers and compressed air equipment. In...

Modernize OT Cybersecurity to Mitigate Risk

April 25, 2024
Rockwell Automation supports industry-leading Consumer Packaged Goods company, Church & Dwight, along their industrial cybersecurity journey.

2024 Manufacturing Trends Unpacking AI, Workforce, and Cybersecurity

April 25, 2024
The world of manufacturing is changing, and Generative AI is one of the many change agents. The 2024 State of Smart Manufacturing Report takes a deep dive into how Generative ...

State of Smart Manufacturing Report Series

April 25, 2024
The world of manufacturing is changing, and Generative AI is one of the many change agents. The 2024 State of Smart Manufacturing Report takes a deep dive into how Generative ...