VertexOne Unveils New Brand Architecture To Reflect Its Evolution

April 29, 2022
VertexOne’s re-named product portfolio echoes the company’s long-standing mission to enhance the customer experience.

VertexOne, the leading provider of enhanced software-as-a-service (SaaS) solutions for the utility and energy industry, today announced its new product brand architecture. This is a broad company initiative focused on aligning its entire product portfolio around enhancing and revolutionizing the customer experience with utilities and energy companies across North America.

Over the last two years, VertexOne has completed two acquisitions, WaterSmart Software and EC Infosystems. With future expansions and additional acquisitions on the horizon, VertexOne sought to organize and simplify the brand architecture across all of its products.

“We’ve grown to become the key partner in supporting the digital transformation of utilities and energy companies over the past 30 years and we will continue to strengthen the value of our corporate brand, including our portfolio of products that our customers trust for many more,” said VertexOne SVP of Product Strategy Bill Mareburger. “This new brand architecture will ensure our clients and prospects are able to more easily understand VertexOne’s solutions and their value, therefore positively impacting interactions and experiences with our customers and communities.”

The new brand architecture is a milestone for VertexOne, as it focuses on the company’s long-term investment in digital transformation, revenue optimization, and data-driven efficiency. VertexOne’s solutions had previously been organized under three solution portfolios: Customer Information System (CIS), Digital Customer Engagement, and Utility Management. 

The new solution portfolios will instead be organized under these categories: 

  • Digital: Elevates the customer experience, lowers costs, improves collections, and increases customer satisfaction;
  • Revenue: Offers mission-critical SaaS solutions to automate billing, payments, customer service, collections, and printing; and
  • Data: Equips utilities with advanced analytics capabilities to take advantage of the data explosion from AMI, EDI and field service.

The concept of customer experience as “CX” has become widely adopted across many industries. VertexOne is leveraging that across its newly named product portfolios by creating the VertexOne Experience, known as VX. 

As VertexOne continues to innovate and add products to its offerings, it accumulated various naming conventions. All product names today and in the future will now follow the naming architecture of VXproduct. This new naming strategy is scalable, well-organized, and reiterates VertexOne’s commitment to our mission.

”We are excited to unveil our solution portfolios and updated product names with our clients and prospects at the annual CS Week conference,” said VertexOne CEO Andrew Jornod. “Our portfolio is proven and established within the industry and this effort supports our investment in product development and innovation. While VertexOne’s brand architecture is being streamlined, our focus on meeting our clients’ needs and delivering incredible experiences for utility and energy companies and their customers remains the same.” 

For many years, VertexOne’s brand essence has been “Experience is Everything.” This newly rebranded product portfolio echoes that focus on revolutionizing the customer experience for utility and energy companies while also providing the gold standard of experience for staff members that interact with the VertexOne team. 

VertexOne will also publish an online FAQ to answer client questions about these changes.

To learn more about VertexOne’s solutions, please visit