How utilities can operationalize One Water strategies
The discussion highlights the importance of public communication, strategic planning, and reimagining utility services to future-proof water systems and foster economic development.
In this video interview, Bob Crossen, VP of Content Strategy for Waterworld, speaks with Jacqueline Mutter and Trent Stober of HDR about how utilities can move from conceptual One Water thinking to practical implementation. The conversation centers on HDR’s A-I-R framework (Assess, Identify, Reimagine) which guides utilities through a structured process to integrate water and wastewater planning.
Jacqueline and Trent share how this approach supports utility resilience, enhances existing services, and enables strategic planning for industrial growth. They also discuss how One Water strategies can unlock funding opportunities and improve public communication. This video is ideal for utility executives, engineers, operators, and consultants seeking actionable insights to future-proof their systems.
Timestamps
00:00 – Introduction to guests and topic
00:41 – Why One Water is critical for utilities
04:32 – HDR’s AIR framework explained
08:33 – Reimagining utility services
08:50 – Benefits of integrated planning
10:33 – Enhancing existing water and wastewater services
Bob Crossen is the editorial director for the Endeavor Business Media Water Group, which publishes WaterWorld, Wastewater Digest and Stormwater Solutions. Crossen graduated from Illinois State University in Dec. 2011 with a Bachelor of Arts in German and a Bachelor of Arts in Journalism. He worked for Campbell Publications, a weekly newspaper company in rural Illinois outside St. Louis for four years as a reporter and regional editor.
