Kewl International Planning Bottled Water Launch in the U.S.

Kewl International, the hockey-based apparel company, announced that it is in advanced discussions with a Canadian natural spring water company to begin U.S. marketing of its bottled water with an as yet undisclosed KEWL brand name.

The focus of the marketing effort will be sports venues, such as sports facilities and arenas, sports clubs and minor/junior leagues, as well as leading convenience and grocery chains throughout the U.S.

According to Kewl International Chairman and CEO Domenic Fanelli, "In recent years there has been explosive growth in the bottled water industry. With this new vitamin and mineral enhanced spring water product, supported by the Kewl brand name, we believe we have a unique opportunity to carve out a profitable niche with athletes and sports fans in a multi-billion dollar product category."

The company said that the Kewl International bottled water focus will be on the U.S. market. Kewl Corp. is testing the market in Canada.

"In the weeks ahead we will unveil additional details on this exciting new product as well as our marketing and distribution progress," Mr. Fanelli said.

Source: Kewl