American Water Chemicals to Rebrand in 2015

American Water Chemicals (AWC) will be rebranding its company name to Alkema Solutions effective the beginning of 2015. The new branding reflects the company's continued commitment to serving the growing global membrane water treatment community with an evolution in product development and application support.

The name Alkema Solutions was selected as a tribute to alchemy, which evolved into what is known today as chemistry.

"Although medieval alchemists failed to convert lead into gold, we've successfully helped the membrane industry convert contaminated and saline water into blue gold since 1993," said Mo Malki, CEO and technical director. This has been achieved through research and development.

For more than 20 years, AWC has provided the membrane community with reverse osmosis chemicals that lower operating costs, increase recovery, eliminate hazardous acid dosing and reduce the frequency of membrane cleanings. Today, the company focuses on providing specialized solutions, customer support and technical assistance. The company will continue to operate in its current structure, and all contacts and email addresses will remain unchanged.

Source: American Water Chemicals