Public Communications for the Modern Water Utility | WWD Weekly Digest

Sept. 8, 2022
Water and wastewater systems can no longer remain silent utilities.

More than ever before, the public is demanding transparency and communications about their water. Events such as Jackson, Mississippi, or the Flint Water Crisis have pushed water utilities into the public eye. What’s more, being a silent utility has a negative effect when the time comes to upgrade or improve infrastructure.

Mike McGill is the president of WaterPIO, a communications consultant company for water utilities. McGill explains how PFAS and Lead and Copper Rule communications are becoming vital messages for utilities in addition more standard messages. He explains how utility employees are ambassadors in the community, and how proactive communications can benefit long-term utility goals.

Additional Resources


  • Intro | 0:00
  • Communications priorities for water systems | 0:51
  • Handling the complexity of water communications | 1:58
  • Biggest communications challenges for water | 5:02
  • Who is controlling your message? | 7:40
  • Foundational communications tips | 9:18
  • Outro | 12:56

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