Value of Water Coalition Releases New Education Campaign, Toolkit

Aug. 5, 2015
Materials are free for water agencies and other groups to use in their education efforts

The Value of Water Coalition unveiled its new education campaign and toolkit: "What's the Value of Water?" These educational materials are available for free to any organization that is working to raise awareness about the importance of investment in water infrastructure and water resources.

"The Value of Water Coalition is proud that we created these beautiful and functional educational materials to help organizations around the country educate and engage people about the true value of water," said Radhika Fox, director of the Value of Water Coalition and president of the U.S. Water Alliance. "It was an amazing process of collaboration among the 30 members of our coalition. We have some of the top leaders in water engaged in our Coalition, and this toolkit brings together decades of expertise in how to effectively communicate the value of water."

"Our water resources are being stressed more than ever, but it can be challenging to communicate this in ways that we can all relate to.  Sometimes the most impactful message about water is the simplest one: what would it be like to live a day without it," said Eileen O'Neill, executive director of the Water Environment Federation. "We can all benefit from taking a moment to think about water and the importance of maintaining the systems that support our communities. We hope the entire water sector uses these materials to spread the message of this campaign from coast to coast."

The "What's the Value of Water?" toolkit provides the following materials to any organization that wishes to educate and engage people about the value of water:

  • Billboards;
  • Outdoor advertisements;
  • Print advertisements (horizontal and vertical layouts);
  • Bill stuffers;
  • Conference banners;
  • Water fact sheet;
  • Message guide; and
  • Shareable social media graphics.

All materials are available for download on the Value of Water Coalition website. Please review usage guidelines before publishing any materials.

Source: Value of Water Coalition

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