Looking forward: WEF's strategic priorities and collective action for the wastewater sector

As 2026 approaches, the water sector is embracing new challenges and opportunities through WEF's strategic initiatives, focusing on workforce development, community engagement, and sustainable practices to ensure water resilience.
Feb. 2, 2026
2 min read

Key Highlights

  • Workforce development programs like the Water Leadership Institute and Young Professionals Summit foster networking, education, and leadership in the water sector.
  • Advancing the Circular Water Economy maximizes water reuse and resource recovery, unlocking significant economic value and environmental benefits.
  • Collaborations through the Water-AI Nexus Center of Excellence aim to harness AI for sustainable water management solutions.
  • Strategic initiatives in 2026 focus on innovation, community engagement, and infrastructure resilience to ensure a sustainable water future.

As we enter 2026, the water sector faces both unprecedented challenges and transformative opportunities. At the Water Environment Federation (WEF), all our initiatives are viewed through the lens of our strategic plan and priorities.

Building a passionate and diverse water workforce is a key initiative. Our workforce development programs – from Operations Challenge to the Water Leadership Institute to the Young Professionals Summit and more – offer exceptional opportunities for networking and education. Mentoring the next generation of water leaders is the responsibility of all of us in the sector, and community engagement is a critical priority. I encourage all water professionals to engage with WEF’s 2026 events to convene with others in the water sector, learn new skills, and grow their careers.

Advancing the Circular Water Economy is another strategic focus: a shift from the traditional take-use-dispose model to one that maximizes water reuse, resource recovery, and environmental regeneration. WEF is at the forefront, supporting practices that unlock up to $47 billion annually in direct economic value for U.S. utilities and municipalities, while also driving progress toward our environmental goals. Through the Water-AI Nexus Center of Excellence, WEF is also collaborating with global partners like Amazon, The Water Center at Penn, and Leading Utilities of the World to ensure AI drives sustainable solutions for water management.

WEF and other members of the Value of Water Campaign (VOW) are leading the charge on building public and political will for investment in America’s water infrastructure. Recent research in “The Economic Benefits of Investing in Water Infrastructure,” shows that every $1 million invested in water could yield $2.5 million in economic output. Infrastructure funding is more than an operational imperative – it also offers a significant positive impact on job creation and GDP.

Together, our passion and purpose will define the future of water, ensuring that we continue to safeguard this vital resource.

About the Author

Keith Hobson

Keith Hobson

2025-2026 WEF President

Keith L. Hobson is president and a member of the 2025-26 Board of Trustees for the Water Environment Federation (WEF), an international organization of water quality professionals headquartered in Alexandria, VA.

Hobson is the former president and CEO of Fox Engineering Associates and currently a project manager with FOX Strand in Ames, Iowa, with more than 40 years of experience in environmental engineering as a consultant in the field of environmental engineering for both municipal and industrial clients. He also served with Black & Veatch for more than 13 years and has been involved in the design of water and wastewater treatment facilities ranging in capacity from 2 mgd to over 400 mgd.

A WEF member since college, he served as WEF Treasurer 2019-2023, as speaker of the House of Delegates (HOD) in 2018-2019 and served for two terms on the HOD as a representative of the Iowa Water Environment Association (IAWEA) and as a delegate at large. He has served as chair or vice chair of several workgroups and committees of the HOD, as well as chair of the WEF Audit and Finance committees. He also serves on the WEF Government Affairs Committee.

Hobson has been an active member of IAWEA, serving on many committees, chairing the newsletter/publications committee and financial review committee, and consulting with IDNR on regulatory issues. He also served as chair of the newsletter committee for the Kansas WEA prior to moving to Iowa. He has authored many reports and presented technical papers on various topics in environmental engineering.

Hobson holds degrees in civil engineering from Iowa State University (B.S.) and University of Missouri-Columbia (M.S.). He is a Board-Certified Environmental Engineer (BCEE) through the American Academy of Environmental Engineers and a member of the Select Society of Sanitary Sludge Shovelers. Keith is a registered professional engineer in Iowa and multiple other states. He is a recipient of the Arthur Sidney Bedell Award and the Kenneth J. Miller Founders Award.

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