Jan 23, 2009

Sensus Launches New Brand Identity

Overhaul includes new brand graphic element and tagline

Sensus has announced the release of a new brand identity to better express the company’s position in providing a full range of technologies and services to help the utility industry be more efficient.

“Sensus has a long history of leadership in service to the utility industry, an industry that is changing fast and has higher expectations of us than ever before,” said Peter Mainz, CEO and president of Sensus. “This new brand identity helps us better define for our customers how we will help them measure up to their future challenges.”

The “marble” logo and the words “metering systems” are gone, leaving only the word “SENSUS.” This will be accompanied by three horizontal bars above the “E” of Sensus to reflect communication and transmission of information. The colors used are blue and green. Blue is a traditional Sensus color and represents the company’s history of service to the utility industry. Green represents Sensus’ role in and commitment to sustainability and resource conservation.

“As the utility industry has evolved, so have we,” Mainz said. “We long ago moved beyond simply being a meter manufacturer and are a leading technology provider to help utilities build and implement smart grids and other measures that help make them—and their customers—more energy efficient. Our name and logo represent the kind of technological leadership that is needed to transform the utility industry: information-driven solutions, clarity, vision and precision.”

A new tagline paired with the graphic element—The Measure of the Future—also reflects Sensus’ position in the utility industry as pushing the boundaries of utility management with innovative technologies and communication systems that enable customers to intelligently utilize their resources with unprecedented efficiency.

“This statement, ‘The Measure of the Future,’ captures the potential of who we are and what our impact is on the industry,” Mainz said. “We already are taking the concept of smart grid out of white papers and making it a reality today, and we will continue to develop advanced technologies into the future to benefit the entire utility industry and their end customers.”