Jul 25, 2007

<i>Red Herring Research</i> Names Vortex As Company to Watch

Vortex Corporation was named in a recent Red Herring Research Report as one of 12 private companies with potentially disruptive technologies in the emerging residential water treatment market. In the May 2007 CleanTech water technology market report, “Liquid Assets: Residential Water Technologies,” Red Herring Research stated there is “great opportunity” for the targeted companies to gain a “significant share” of the global water treatment market over the next few years.

The May report comes on the heels of a 2006 U.S. Environmental Protection Agency (EPA) rule requiring water utilities to begin monitoring and treating ground water contamination, such as adenoviruses. Red Herring Research noted it is finding consumers’ lack of confidence in municipal and industrial treatment efforts is also resulting in a paradigm shift – one in which residents are increasingly actively purchasing advanced water treatment devices. According to Red Herring Research, that is resulting in significant opportunities for companies such as Vortex specializing in water treatment and distribution.

Funded by the U.S. Department of Homeland Security to develop chemical-free water purification technology for municipal use, Vortex has spearheaded the Interactive UV/Ozone System as a Chlorine Alternative project with support from the University of Arizona’s Water Quality Center. The Department of Homeland Security has identified chlorine gas transportation and storage as a top 20 domestic terrorist threat, and the project has the potential to significantly reduce or eliminate the nation’s dependency on chlorine as a primary water treatment disinfectant.