Company added new ICE Water competition category to increase awareness of water conservation
Johnson Controls announced the launch of its 10th annual Igniting Creative Energy (ICE) Challenge, a national competition for kindergarten through twelfth grade students to share ideas about wise energy choices and environmental stewardship. To mark this milestone, the company also announced the addition of ICE Water, a new category for the competition that adds a water education component to the traditional energy and environmental educational objectives.
Water efficiency is a growing concern, with nearly 36 states expecting to face water shortages within the next five years, according to a 2008 study by the U.S. Environmental Protection Agency. ICE Water integrates the close connection of water and energy conservation into this educational competition and prompts teachers and students to integrate water into their classroom discussions about energy and natural resources.
Johnson Controls is teaming up with Kohler Co., a provider of kitchen and bath design, technology and water efficiency, on the addition of ICE Water. The companies are joining efforts to encourage youth to think about water conservation as they consider what an individual, family or group can do to make a difference in their homes and communities. Kohler Co. will provide technical and promotional support for the ICE Water category. Kohler Co. executives also will serve on the panel of judges for the competition.
A total of five grand prize winners, four student winners and one teacher will travel to the 2011 United States Energy Efficiency Forum (EEF), where they will share their winning projects with national leaders and energy policymakers. Co-sponsored by Johnson Controls and the United States Energy Assn., EEF aims to advance energy efficiency issues as part of a broader campaign to raise energy awareness. The event is scheduled to take place June 15 to 16, 2011, in Washington, D.C.
In addition to the national winners, the highest scoring student in each qualifying state or province will receive recognition as the state or province winner. Through the Johnson Controls Blue Sky Involve program, ICE winners and their schools are encouraged to team up with a Johnson Controls employee to work on a volunteer project that protects the environment in their community. Employees then can submit the project to be considered for a $1,000 grant to the school.
The ICE Challenge is administered by the National Energy Foundation (NEF) on behalf of Johnson Controls. All ICE Challenge entries must be postmarked by March 4, 2011; submissions postmarked by Feb. 18, 2011 will qualify for additional early bird prizes. ICE Challenge winners will be announced in late March 2011. More information about the ICE Challenge and the official contest rules can be found at www.ignitingcreativeenergy.org.