The City of Ann Arbor, Michigan introduced a new brand for its water services: Ann Arbor Water.
Ann Arbor Water unifies the city's previous three individual water teams: drinking water, stormwater management and wastewater recovery, according to the city's announcement.
The awareness campaign goals include:
- Increasing understanding about the water services Ann Arbor provides to residents and the community;
- Sharing successes;
- Educating customers on the benefits of the city's commitment to innovative and scientifically supported solutions to water challenges.
- Communicating the value of high-quality water services.
- Demonstrating Ann Arbor Water's dedication to being stewards of the environment.
"The mission of Ann Arbor Water's now-unified approach is to ensure the health of the community by providing high-quality drinking water, advanced wastewater recovery and robust stormwater management that protects and preserves the Huron River and the environment, for which, the city notes, we all are stewards," states the city's announcement.
Residents and business owners can expert clearer communication when it comes to all things water, adds the announcement.
“We are excited to finally share this brand with the community," said Brian Steglitz, the city's interim public services administrator in the city's announcement. “We now have a way of communicating that supports the connectivity of our water services and will allow customers a one-stop shop for all information about water." Steglitz noted another benefit of Ann Arbor Water is the opportunities to highlight the importance of Ann Arbor's water systems to quality of life in the city. To begin this new era, Ann Arbor Water will launch a new website, www.annarborwater.org; participate at upcoming events; and share news and information via a new monthly newsletter starting Nov. 1. The first events to feature Ann Arbor Water will be the 2022 Mayor's Autumnal Green Fair on Friday, Oct. 7, 6-9 p.m. in downtown Ann Arbor, the Ann Arbor Farmer's Market on Wednesday Oct. 12 and the Wastewater Treatment Plant Open House on Saturday, Oct. 22.
The city adds that other awareness initiatives involving Ann Arbor's water infrastructure are planned, "located mostly hidden beneath the surface, to people's daily lives."
More information can be found at www.annarborwater.org.