Bluewater has debuted the brand’s flagship “Blue House” store-in-store presence in Beijing, capital of China. Located in the Easyhome store, the Blue House is the first Bluewater flagship retail environment in Asia, which the brand will share with its air-purifying sister company, Blueair.
“We are very excited and honored to be partnering in the Blue House venture with Euroidea, a leading Chinese household appliance’s company, to make Europe’s premium residential and light commercial water purification technologies available to Chinese consumers,” said Niclas Wullt, managing director of BlueBlue AB, the Swedish company owning the Bluewater brand.
“As a global brand, Bluewater serves healthier drinking water to homeowners as well as business operators in the restaurant, catering and other sectors in Europe, the USA and Asia, and there is no better place than Beijing to now showcase our international brand message,” Wullt said.
Euroidea focuses on importing Western brands such as SMEG, CUCINE, AEG, Miele, Viking, Speed Queen, KitchenAid and now Bluewater into China. Founded in 1992, with headquarters in Beijing, Euroidea today has 10 offices, 30 dealers and 70 showrooms in most major cities, including Shanghai, Guangzhou, Tianjin, Shenzhen, Hangzhou and Chengdu.
“It’s an exciting time for Bluewater, which has seen extraordinary international growth since its launch just over one year ago,” Wullt said. “Leveraging the strength of our patented SuperiorOsmosis technology that dramatically slashes the amount of water wasted by traditional water purifying reverse osmosis systems, Bluewater is ready to build on our success and accelerate our growth in key markets like the People’s Republic of China and the United States.”
With more than 500 sq ft, the flagship store-in-store gives Bluewater the opportunity to feature its full range of water purification offerings.
“We fully anticipate that the new Beijing retail environment will enhance both consumer and professional appreciation for the Bluewater brand on a large scale,” Wullt said.
Source: Bluewater
