Water Treatment Chemicals Dominate Market, Analysts Say

Aug. 13, 2012
Estimates market revenues to reach $2.79 billion by 2018
The North American industrial water and wastewater treatment chemicals market has always been a fragmented area, with both global and regional participants vying for market share. To stay afloat in this space, participants have gradually evolved from merely supplying chemicals to providing a more integrated solution that includes services and equipment. New analysis from Frost & Sullivan North American Industrial Water and Wastewater Treatment Chemicals Markets, finds that the market earned revenues of $2.03 billion in 2011 and estimates this to reach $2.79 billion in 2018. Despite the emergence of alternative modes of water treatment, chemicals will continue to dominate the landscape due to its cost effectiveness. "The present economic conditions in North America are not conducive for industries to invest heavily in equipment or infrastructure," said Frost & Sullivan Senior Research Analyst Deepak Karthikeyan. "Thus the lower cost and higher performance of chemicals place them at par with the best available technology for treating water." With freshwater resources depleting and governments stressing the need to conserve and reuse water in industrial processes, end-users are turning to treatment chemicals. The market's potential has attracted numerous participants, escalating competition not only among chemical manufacturers, but also among various value chain participants that sell solutions. Consequently, some segments in the market have become commoditized, placing pressure on companies to reduce prices to meet customer expectations. Considering the price sensitivity of the market at present and depressed demand, low-cost imports from Asia also pose a threat to the local manufacturing base in certain segments. "Companies have to increasingly focus on differentiating themselves through product development and innovation in niche segments rather than compete on price," noted Karthikeyan. "To maintain their dominance, domestic manufacturers need to leverage their advantages such as product quality, strong R&D capability, broader product line, superior customer service, and long-term partnerships with service companies."

Source: Frost & Sullivan