Pacific Environmental Resources Corp., a water recycling company, recently announced that it has changed its name to PERC Water Corp. (PERC Water), Costa Mesa, Calif. Along with its rename, the firm launched a new logo, visual identity and website (www.percwater.com).
PERC Water’s hope for its new corporate identity is to reflect the firm’s commitment to innovation and the environment. According to PERC Water’s recent release, the firm has prioritized retaining the integrity and visual recognition of their original brand, preserving the global recycling emphasis and organic color palette of the original logo. The new tagline—Pure Genius—is illustrative of their pioneering approach to water recycling.
Source: Environmental Business Journal