Coca-Cola Korea Launches Bottled Water

Dec. 28, 2000
Coca-Cola Korea launched "Soon Soo 100" bottled water product.

Soon Soo 100 was developed entirely by Coca-Cola Korea and marks the company's aggressive pursuit of the non-cola beverage market in Korea.

The fact that the brand name, package, logo and the product were all developed locally is significant in that it is part of Coca-Cola's "think local, act local" strategy worldwide, the company claimed.

(Source: The Korea Herald)

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