GE Money’s AquaVantage to Finance Water Treatment Products

July 20, 2006

GE Money's Retail Sales Finance unit announced a multi-year agreement to provide revolving consumer credit to retailers who sell water treatment products manufactured by GE Water & Process Technologies. The financing will be offered through GE Money's industry-wide AquaVantage program.

GE Water & Process Technologies manufactures water treatment systems for commercial and residential use. The products are designed to provide better water while protecting customer water systems from corrosion, fouling and scaling.

"Our retailers have been looking for a consumer financing tool that will help them grow their business," said Tom Leunig, marketing programs manager for GE Water & Process Technologies. "After reviewing options, we found the best solution in one of our own GE divisions. GE Money's AquaVantage program already has a trusted presence in the water treatment industry, and it makes perfect sense for us to offer the card to our dealers."

Under the new agreement, GE Money will make the new AquaVantage Platinum Dealer Card available to independent dealers who make up the Platinum Dealer Network of retailers who sell GE Water & Process Technologies water treatment products.

Source: GE