Wimm-Bill-Dann Commences Bottled Water Production

Wimm-Bill-Dann Foods OJSC has launched a new bottled water factory in the Novgorod Region of Russia. The factory will become one of the largest and most modern mineral water facilities in European Russia. To date, the company has invested US$7.0 million in the plant. With this greenfield project, Wimm-Bill-Dann now has 23 production facilities.

In line with the company's development strategy, Wimm-Bill-Dann constructed a bottled water plant that occupies a territory of 5,500 square meters on 2.7 hectares of land.

The facility is equipped with state-of-the-art German blow-molding machines manufactured by SIG Corpoplast and Italian bottling lines made by SIG Simonazzi, capable of processing 360,000 liters per day.

The water source was carefully selected for its location close to the northern border of the Valdai National Sanctuary, where the water has a unique composition and taste. It is being extracted from a 132-meter-deep well, and, unlike water in the Moscow Region, it is rich in fluoride and contains no iron or other foreign substances.

Still and sparkling natural drinking water will be marketed under the 'Sanctuary Valdai' brand in 0.5 and 1.5 liter PET bottles, and will soon be available in Moscow and St. Petersburg.

Sergei Plastinin, CEO of Wimm-Bill-Dann Foods OJSC, said in a statement: 'As always, we are keeping in tune with the times. The launch of bottled water production is a response to the changing lifestyles and habits of Russian consumers'.

Source: Business Wire