Bristol Technology announced that Nestle Waters of North America (previously The Perrier Group of America) has chosen Bristol's Kenosia solution for fact-based selling initiatives, including category management and trade funds reporting. Nestle Waters leverages Kenosia products and services, including DataAlchemy for business analysis and KnowledgeShare for timely, web-based sharing of key performance indicators. DataAlchemy, KnowledgeShare, and Kenosia's services organization are providing Nestle Waters with a sales and marketing platform from which to impact their increasingly competitive categories.
The Solution
Powered by IBM's WebSphere, KnowledgeShare gives senior management, finance, sales, and marketing groups within Nestle Waters immediate access to time-sensitive information, allowing them to respond rapidly to changing market conditions. The Kenosia solution enables Nestle Waters to quickly measure their performance via DataAlchemy and deliver the results via KnowledgeShare and their own intranet. The Kenosia solution is the cornerstone of Nestle Waters' analysis and reporting, giving management the visibility they need to drive their business.
"We wanted to increase the impact of our market analysis with quick and effective dissemination to our internal and external audiences," states Dan Friedrich, sales development director, Nestle Waters, North America. "DataAlchemy enabled us to merge multiple data sources into actionable reports and KnowledgeShare provided us with a web-enabled means to share this information with all of our sales and marketing managers. As a result, we now have a complete solution to meet our goals."
"KnowledgeShare and DataAlchemy have the ability to provide open communications between your sales, marketing and management teams, enabling your company to respond quickly to changes in market conditions, and fluctuations in consumer demand," says Rick O'Connor, vice president of marketing, Bristol Technology. "On-demand, web-enabled access to this information empowers your organization to make decisions at the speed needed in today's market to drive profitable growth."
Kenosia solutions are currently driving successful sales and marketing programs at well-known companies such as Pfizer, P&G, Kodak, GuinnessUDV, General Mills and Acosta Sales and Marketing. With the unique advantage of compatibility with virtually any source of retail or market data, Kenosia solutions are applicable to market and account-specific analysis in the pharmaceutical, consumer packaged goods, retail, hardware and media industries.
Source: Bristol Technology
