Leading Brands of America Hires Four of the Beverage Industry's Leading Sales Executives

Leading Brands of America has recruited and hired four of the leading sales executives in the beverage industry. Terry Casey, senior vice president of sales, central division; Arthur Greenwald, vice president of sales, national accounts; Tim Larsen, vice president of sales, western division; and Marty Jay Zirofsky, vice president of sales, eastern division have joined Leading Brands of America to lead the sales efforts surrounding the launch of the company's new U.S. brands including the Optimized Performance Beverage TREK and the 100 percent juice drink PEZ.

"This is another significant step in assembling the top notch team that will help propel the tremendous growth the company expects in the next few years," stated Leading Brands Chairman and Chief Executive Officer Ralph McRae. "It builds on the appointments of senior level executives at Leading Brands of America and positions us to take full advantage of opportunities across the rapidly changing beverage industry."

Source: Leading Brands of America