Research and Markets announced the addition of East Europe Water Coolers Report 2005 to their offering. East Europe's water cooler industry again delivered a solid performance in 2004—with overall unit growth up 21% and bulk water gaining 15% in 2003.
This latest report on 15 primary water cooler markets in East Europe underlines the strategic significance this region has for the overall European industry. Major multinationals are now firmly established in the leading countries. These have confirmed their long-term engagement in the region. All eight countries that joined the European Union in May 2004 are researched in this report. Many distributors are eager to exploit this unique and historic opportunity to grow their businesses internationally.
Furthermore, despite the water cooler industry entering a second decade in some markets, the East Europe market has not shown any signs of slowing down. In fact, in 2004, it proved yet again that its potential has yet to be realized, with low penetration rates and strong gains made by water coolers across the board.
Zenith International's 2005 East Europe Water Coolers Report is broken down into 3 main sections:
-A full market commentary provides in-depth analysis of trends in such areas as unit types, water types, industry structure, market consolidation and key groups, key industry features and changes to watch out for, and forecasts to 2009;
-Comprehensive tables look closely at the East European market and each segment, covering consumption, cooler and dispenser unit placements, leading distributors/bottlers/brands, cooler throughput, detailed regional analysis and full forecasts, by units and volume, to 2009; and
-Fifteen country profiles contain expert market interpretation, tables and analysis. Full profiles of each country's leading water cooler companies cover company structure, sales volume, unit placements, marketing analysis and commentary.