Oct 14, 2009

Dow Launches "Dow Live Earth Run For Water"

Proceeds from run/walks will help fund sustainable and scalable water programs

Dow, along with Live Earth and Global Water Challenge, recently announced plans to implement the Dow Live Earth Run for Water, to take place April 18, 2010. The event will consist of a series of 6 km run/walks (the average distance many women and children walk every day to secure water) taking place over the course of 24 hours in countries around the world, featuring concerts and water education activities aimed at igniting a tipping point to help solve the water crisis. Jessica Biel, Alexandra Cousteau, Pete Wentz, Angelique Kidjo and Jenny Fletcher will lend their names and their time in support of this important cause.

“Dow is proud to be the title sponsor for this groundbreaking event,” said Ian Barbour, general manager at Dow Water & Process Solutions, a business unit of Dow. “As part of our 2015 Sustainability Goals, we are committed to leveraging science and technology to help solve some of the world’s greatest challenges—like the water crisis. Our partnership with Live Earth is just one of the many ongoing efforts Dow is making to address water scarcity and help millions of people around the world gain access to safe, clean drinking water.”

Water scarcity is an issue affecting countries, communities and families all over the world. One in eight people don’t have access to safe, clean drinking water. Eighty-eight percent of diarrheal cases worldwide are linked to inadequate and unsafe water. These cases result in 1.5 million deaths each year, mostly among children under five. In these areas, women and children are forced to walk miles each day to secure water that is likely unsuitable for drinking.

“Water scarcity is an issue that affects all of us and we all have a responsibility to do our part to help solve this global crisis,” said actor and Dow Live Earth Run for Water supporter Jessica Biel. “The beauty of the Dow Live Earth Run for Water is that it gives us a platform to encourage others to be part of the solution to help everyone have access to clean, safe drinking water.”

Dow Live Earth Run for Water cities recently unveiled include Buenos Aires, Argentina; Cape Town, South Africa; Chicago; Hong Kong, China; Jimbaran, Bali, Indonesia; London, UK; Los Angeles; Manchester, UK; Melbourne, Australia; Mexico City, Mexico; Milan, Italy; Minneapolis; New York; Rio de Janeiro, Brazil; São Paulo, Brazil; Singapore City, Singapore; Stockholm, Sweden; Toronto, Canada; Washington, D.C. For a full list of Dow Live Earth Run for Water cities, visit http://liveearth.org/run.

The Dow Live Earth Run for Water run/walk registration opens today via The Active Network at http://liveearth.org/run.

Through a cross-platform global fundraising effort, all donations raised by the Dow Live Earth Run for Water will be disseminated to fund sustainable and scalable water programs. A growing global network of NGO partners including Global Water Challenge, A Child’s Right, Akvo, Fondo Para La Paz, Indonesia Water Partnership, Lien Ad, Pump Aid, Wildlands Conservation Trust and many others.