Mar 09, 2011

Celebrities Donate Time to Save Water Today PSA Campaign

Organization created four commercials with water conservation tips

With 36 states expected to face serious water shortages by 2013, water conservation is an increasingly critical concern for the U.S. In response to this important issue, the Student Conservation Assn. (SCA) and American Water, in partnership with the U.S. Environmental Protection Agency’s (EPA) WaterSense program, have launched the Save Water Today public service campaign. Save Water Today is an integral component of American Water’s year-long consumer education campaign promoting water efficiency and water source protection to help mark the company’s 125th anniversary.

The PSA campaign comprises a quartet of public service announcements (PSAs) that bring together “Saturday Night Live” alumni Rachel Dratch and Horatio Sanz, Diane Neal (formerly of “Law & Order: Special Victims Unit”) and 16-year-old national surfing champion Lakey Peterson to promote household water conservation. All the featured actors donated their time and talents. In each 30-second announcement, the uninvited celebrity appears in someone’s home to deliver practical, actionable tips to viewers.

In “Dishwasher,” Dratch catches Jenny, played by Gretchen Egolf (“Martial Law,” “Journeyman”), in her bathrobe just in time to save her from running a dishwasher that is not full – but not until after Dratch has scoured the home for other items to add to the wash load.

Sanz ambushes a wet Brian, played by Kurt Braunohler (“Comedy Central Presents”) in “Shower,” stopwatch in hand, to let him know that he is at 40 gal and counting.

In “Faucets,” the unsuspecting Oliver family (Andrea Rosen, Matt Higgins and Jack Gore), quietly watching television, finds Neal sharing their bowl of popcorn and lecturing them in legal fashion on the water they could save by replacing their worn washers.

Finally, in “Toilet,” Peterson drops in on an apartment full of her surfer-dude fans (Max Carpenter, Ben Hollandsworth and Jordan Augustyn) and makes her way to the lavatory to make water-saving adjustments in their tank.

At the conclusion of each spot, viewers are directed to for additional water-saving tips.