Aug 14, 2007

Brita and Nalgene Team Up for FilterForGood Pledge

To help reduce bottled water waste, Brita and Nalgene Outdoor Products, part of Thermo Fisher Scientific, have teamed up to create FilterForGood, in an effort to encourage consumers to kick their bottled water habits.

Through the Web site, consumers can pledge to switch to a reusable water bottle filled with home-filtered water. At the same time, they can pitch in to help make safe drinking water available worldwide. For each FilterForGood refillable bottle purchased between now and the end of the year, a $4 donation, up to $25,000, will be made to the Blue Planet Run Foundation, a nonprofit organization working to provide safe drinking water to 200 million people by 2027.

"The FilterForGood pledge gives people the opportunity to take action to protect the earth without having to change their lifestyle substantially," said Josh Dorfman, author of "The Lazy Environmentalist: Your Guide to Easy, Stylish, Green Living" (May 2007). "Refilling our own personal water bottle with filtered water from the tap requires far less energy and wastes almost no resources relative to bottled water -- an easy thing to accomplish with potentially big results."

While the benefits of drinking water are undeniable, experts are only now adding up the impact of all those billions of plastic water bottles on the environment, from the energy used in production to the cost of transportation and the handling of plastic waste.