Aug 13, 2004

Consumers thirst for water options

Consumers continue to thirst for great quality water, a need which will now be quenched thanks to the new lines of Whirlpool water softeners, water filtration products and water coolers. Research shows that tap water in many regions of the country is affected by contaminants ranging from sediments, chlorine, and lead to chemicals and pesticides. Even if tap water meets the standards set by the Environmental Protection Agency (EPA), the National Consumer Water Quality Survey conducted by the Water Quality Association shows that 86% of Americans have concerns about the look, smell, and taste of their water.

"Many homeowners have the misconception that home water filtration is 'one-size-fits-all', but in fact to get ultimate results, there are several steps in the process," said Warren Lopata, lead innovation consultant for Whirlpool Corporation. "Whirlpool's new line of water softeners, water filtration products, and water coolers can provide the innovative solutions for homeowners' water needs along with expert designs for easy installation and maintenance." To meet homeowners' water needs, Whirlpool introduces several options:

-- Water softeners from Whirlpool are efficient and use less salt because they monitor water usage and regenerate only when necessary to ensure capacity for each day's use. The softeners also feature a sensor that lets homeowners know when to add salt. Three models of water softeners are available depending on the size of the household.

-- Water Filtration when used in a several step process provides great quality water throughout the home. Whirlpool's innovation offers solutions for all water filtration needs. From Whole House Pre-Filtration that reduces sediments that can damage plumbing and appliances to Drinking Water Filter systems that not only filter contaminants, but also allow for faucet and filtration level customization. These water filtration systems with easy installation and filter removal were designed with the do-it-yourself household in mind.

With all these choices, Whirlpool helps make the selection of a filter system simple for consumers. The easy-to-identify icons posted on the packaging assist homeowners in identifying the six common contaminant categories of sediment, chlorine, lead, cysts, chemicals, and dissolved solids that may be present in water. Each filter is identified as to the contaminants it reduces, which allows the homeowner to choose the system right for their water conditions.

Additionally, many of these Whirlpool filtration products feature the UltraEase(TM) Filtration system with the quarter turn connection system or the Whirlpool exclusive snap-on connection filter system, which allows for installation in minutes and filter change in seconds with very little maintenance.

-- Reverse Osmosis Filtration, considered to be the top solution, will also be offered by Whirlpool. Whirlpool's Reverse Osmosis Filtration systems filter between 14-22 gallons (224-352 8-oz glasses) of water a day with the one model featuring a filter life indicator.

-- Water coolers bring stylish design solutions to the kitchen. The line of five elegantly designed, family-friendly water coolers quench homeowners' thirst for clean, fresh-tasting water. More than that, nearly half of homeowners surveyed in a recent study by Lowe's prefer stainless steel finishes for their kitchens, and now Whirlpool's water coolers can complement the rest of the kitchen with the Stainless Steel Cooler. For additional design choices, select models of Whirlpool water coolers can be special ordered. The special order program allows homeowners to choose the cooler body and accent colors, as well as preferred water temperature options.

The new line of water coolers also includes the Refrigerated Cooler complete with an attached refrigerator compartment to hold up to 12 cans of soda and the Countertop Chiller, which can be converted into an alternative beverage chiller for picnics, or backyard barbecues. All of the new Whirlpool water filtration products are available exclusively at Lowe's.