Thomas Mills, Severn Trent Services vice president, marketing and business development, authored a chapter in the recently released book, “Inside the Minds: Improving Marketing ROI - Leading CMOs on Adding Value, Calculating Return on Investments, and Creating a Financial Impact,” published by Aspatore Books. Marketing executives from some of the nation’s top companies contributed to the book by providing a comprehensive overview of their experience with improving marketing return-on-investment.
Mills’ chapter, titled “Maximizing Your B2B Marketing Program,” provides an insider’s perspective on the complex issues surrounding marketing’s financial impact on a company, with a special focus on maximizing business-to-business marketing programs.
A business-to-business marketing veteran, Mills spent 18 years in the chemical and integrated oil industries prior to joining Severn Trent Services in 1999 as senior vice president of marketing for Severn Trent Technology. His current responsibilities include overseeing all global marketing, communications and brand development initiatives, business development and strategic partner relationships and planning for the worldwide supplier of water and wastewater treatment solutions.
Mills earned a bachelor’s degree from the University of Delaware and a master’s degree from the University of Pennsylvania. He is a director of the Water & Wastewater Equipment Manufacturers Association (WWEMA) and the Sean Popper Foundation, a charitable organization.