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Upgraded digital platform offers greater convenience, functionality
Brentwood has announced the launch of its new website (www.brentwoodindustries.com) on November 25, 2013. Its internal strategic team collaborated with Synapse Marketing Solutions to create a fresh, user-friendly site that provides an improved source of company, product and service information. With integrated responsive design, the website will adapt to the size of the screen on which it is viewed, optimizing accessibility from desktop monitors, tablets and mobile devices. The new website can be navigated through four menus:
• Segments—Highlighted on the website’s home page as the preferred navigation method, Brentwood’s Segments represent the company’s seven areas of business focus. By clicking “Explore” or directly clicking one of the icons at the bottom of the home page, the user is directed to an informational page, where he or she can learn about the challenges facing a given industry and gain a general understanding of Brentwood’s related solutions.
• Products & Solutions—Brentwood’s Products & Solutions menu is designed for users who are already familiar with Brentwood and prefer a direct path to a specific product line or solution. Selecting a category from the drop-down menu or searching for a product by name can accomplish this.
• Brands—For users who identify with one of Brentwood’s legacy brands, the Brands menu reflects recent Brentwood acquisitions and highlights new brand developments. Each page provides a brand overview and links to related Brentwood products and sales contacts.
• Resources—The Resources section was created to allow website users to stay up to date with current product information and company news. It also features a learning center with educational documents and a document center—a consolidated collection of product literature, drawings and technical specifications.
The website will be continually updated with news events, product launches and new content. Brentwood encourages customers, distributors and sales representatives to create myBrentwood profiles to access the most current and personalized information.
If you experience any problems using the new website, please fill out a Contact form and a Brentwood representative will address your concerns.