Mercury360, a San Francisco marketing firm, has announced a new client in the water sector. The company is WaterFX, a startup that is using solar desalination to generate freshwater for farmers in California’s Central Valley. Mercury360 has been retained to help the company develop marketing strategies and outreach initiatives for their upcoming commercial project, HydroRevolution. The project is expected to be one of the 10 largest investment crowdfunding campaigns on record .
“Mercury360 is helping us get creative about bringing forward a new solution to California’s water problem," said Aaron Mandell, WaterFX founder. "We have a very different approach and we want everyone to know they can actually become a part of it and join us in our mission to solve water scarcity.”
WaterFX operated a demonstration plant from 2013 to 2014 in order to purify irrigation drainage water in the Panoche Water and Drainage District located in California’s Central Valley. The six month project proved that freshwater can be generated from irrigation drainage with greater than 90% recovery rate and it can be done using solar energy, eliminating the need for polluting land or river systems with salt and mineral impaired water. HydroRevolution will be an expansion of this project and the company’s first commercial plant.
Mercury360 is working with WaterFX to build a campaign for the promotion of HydroRevolution. “Water is something we’re all thinking about right now in California, we’re excited to be working with WaterFX as they bring forward a solution for such a critical issue,” said Mercury360 CEO Ren Bloom. Mercury360 is helping WaterFX raise their company profile by developing outreach strategies for communicating the details of the HydroRevolution project to a wider audience.
The company’s investment crowdfunding campaign, which launched in September and will run for a period of one year, aims to raise $10 million in capital for the construction of a solar desalination plant in California’s Central Valley. Following the capital raise, the plant will be able to supply critical water purification services to impaired water sources in the Central Valley and generate a new supply of freshwater. “It’s remarkable to see just how far crowdfunding campaigns have come. It’s no longer all about wearable tech and independent movies, we can also fund important cleantech infrastructure projects” Bloom said. The investment crowdfunding platform allows companies to identify mainstream investors and use a community approach to target them.
Source: Mercury360
