Feb 16, 2007

WQA Aquatech USA to Feature Expanded Saturday Education

A number of key changes are planned for WQA Aquatech USA 2007, the annual water treatment industry conference co-presented by the Water Quality Association (WQA) and the Amsterdam RAI.

In store for the event, that will take place March 27 to 31, 2007, in Orlando, Fla. is a longer trade show exhibition and bulked-up Saturday education.

“The most noticeable difference this year will be the expanded Saturday lineup,” said WQA Executive Director Peter J. Censky. Previously, the closing Saturday was devoted to a handful of intensive seminars and professional certification testing. This year, “Hands-On Product Training Sessions” will be offered from 8 am to 1:30 pm, while “Water Industry Business School: Tools to Run and Grow a Water Treatment Business” will be offered from 8 am to 2 pm, March 31.

“Hands-On Product Training Sessions” allow participating exhibitors to demonstrate, educate, and provide up-close study of their key products and services. Attendees will have the chance to ask specific product questions and receive immediate feedback. The sessions are geared toward prime users including service technicians, customer service and sales representatives, installers, application specialists, or anyone requiring specific product knowledge. As of press time, exhibitors scheduled to participate include: Clack Corporation; GE Water & Process Technologies; Hague Quality Water; HM Digital, Inc; WATER D.O.G. WORKS; and Pentair Water.

“Water Industry Business School: Tools to Run and Grow a Water Treatment Business” is comprised of sessions aimed at helping business owners strengthen and improve their companies. The following topics are planned: Ten Common Tax Blunders and How to Avoid Them; Strategies for Improving Cash Flow in Your Water Conditioning Business; Using Consumer Financing to Increase Cash Flow and Profits; How to Hire the Best with Structured Interviews; Business Planning — Do You Have a Roadmap?; GPS 101: How GPS Tracking Can Reduce Fleet-Related Costs; National and State Small Business Resources; Small Business Marketing —Getting the Most for Your Dollar; and Developing Customer Loyalty That Generates Additional Business All Saturday.

Education is included as part of full or daily conference registration or exhibition/trade show only registration. “We really expect our dealers to take full advantage of these new Saturday offerings. This is the kind of information they’ve been asking for —
above and beyond our regular education. We think it’ll draw an expanded audience and really benefit those who take part,” Censky said.