Sep 14, 2010

WateReuse Assn. Spearheads Water Awareness Effort

Unveiling of “A Thirsty Planet” website at WateReuse Assn.’s national convention this week in Washington

A major public outreach effort to promote education, understanding and acceptance of water reuse and desalination is being launched using a website that will aims to serve as an information hub for the general public and non-industry audiences.

The WateReuse Assn. unveiled the new website at the 25th Annual WateReuse Symposium, taking place this week at the Omni Shoreham Hotel in Washington, D.C.

The URL address for the new site is

“This is a big undertaking for our industry and will help achieve our goal of educating the public about the benefits of water reuse and desalination,” said Mark Millan, chair of the Association’s Public Education & Outreach Committee. “We want to be able to reach out to a wide range of the public, such as teachers, students, environmentalists and community leaders that are considering these new water sources. We think will do that.”

The website will provide a variety of information on water reuse and desalination, including background information, frequently asked questions and educational tools on the “Water Cycle” that can be utilized by educators, the media and the general public.

The association has retained Krome Communications of Pittsburgh, Pa., to assist with messaging, branding and development of the outreach effort, which includes print ads and a new tagline: “Sustainable Solutions for a Thirsty Planet.”

“This effort has been two years in the making and we are pleased to finally introduce this comprehensive resource to help enlighten and bridge the knowledge gap on these innovative and sustainable water sources,” said WateReuse Assn. Executive Director Wade Miller.