Sep 09, 2010

Pee Dee Electric Co-op Implements Aclara’s MDMS, Customer Engagement Software

Effort to meet growing consumer interest in household energy management

Pee Dee Electric Cooperative, Darlington, South Carolina, is preparing for a smart grid future by implementing Aclara’s Meter Data Management System (MDMS) and ENERGYprism customer-engagement software to meet growing consumer interest in household energy management.

One of the top-ranked rural electric cooperatives in the nation for customer service, nearly 30% of Pee Dee Electric’s 30,000 residential and commercial members already pay bills or access energy-consumption details online. “Consumers want to know how much energy they’re using, and they don’t want to wait a month for a piece of paper to arrive in the mail to find out,” said Robbie Howle, information technology specialist at Pee Dee Electric.

Aclara’s solution will simplify the process of accessing billing and usage information, the company said. Previously, according to Brian Kelley, Pee Dee Electric’s vice president of marketing, the cooperative’s members had to log on to two different websites to access less information and functionality than what is easily available through the ENERGYprism solution.

The software will help consumers understand monthly changes in bills, reducing the need for members to call a contact center representative (CSR). Consumers also will have access to information about how their usage compares with that of peers, where energy dollars are spent in the home and more. Plus, CSRs will have the same detailed information consumers see via the software’s Contact Center Channel, ensuring that they can answer member questions easily.

On the MDMS side of the equation, interval data and load profiles will be available to the utility, allowing it to manage distribution of electricity better.

“The centerpiece of our solution is the MDMS,” Kelley said. It will enable the cooperative to gain more value and insight from hourly meter data by performing critical functions such as data validation, estimation and editing (VEE), data storage, as well as integration with multiple utility systems, including the CIS.

“Aclara’s MDMS is also the backbone for the prepayment and HAN technology that will allow people to see consumption data on in-home displays or on the Web. We’re at a point where our wholesaler is going to need to add new generation, and it’s expensive, so we’re looking for ways to educate people to make them smarter consumers of energy.”

Pee Dee Electric’s wholesale supplier, Central Electric Power Cooperative, is partially funding the new technology through grants from the South Carolina Budget and Control Board’s State Energy Office, which ultimately gained monies from federal stimulus bill funds.