Oct 28, 2008

Lux Research Introduces Water Technology Practice

New service announced at Lux Executive Summit

Pressures on water availability are reaching new heights, with nearly half the world’s population facing severe water stress. Business leaders are seeking new opportunities to both meet these requirements and generate defensible profits, spending more than $220 billion in the last ten years on water deals. To assist them, Lux Research recently introduced the Lux Water Intelligence service, which combines global innovation scouting with comprehensive reports and analyst access to uncover new technologies and business models in water. The service was announced at the opening of the 4th annual Lux Executive Summit.

“Water is like no other resource—you can burn a lot of things other than oil, but nothing can live without water,” said Matthew Nordan, Lux Research president. “Lux Water Intelligence was designed in response to our clients’ requests for innovation scouting in the $550 billion water universe.”

“Most executives and investors are ill-equipped to identify water opportunities,” said Michael LoCascio, Lux Research senior analyst and practice leader for Lux Water Intelligence. “Markets are highly fragmented, each technology depends on others, and adoption cycles are long. But great opportunities break through: witness desalination energy recovery supplier, Energy Recovery Inc., which managed to go public in Q2 of this year despite an anemic IPO market.”