Increased Awareness of Water Issues Drives Sales for Commercial Water Treatment Applications

Aug. 9, 2001

End users in a wide range of commercial fields are becoming increasingly aware of water quality issues and are beginning to acquire the right equipment to treat water more effectively. Products that are simple and reliable will see the greatest sales among commercial customers.

New analysis from Frost & Sullivan (www.water.frost.com), U.S. commercial water treatment markets, reveals that this industry generated revenues of the $551.5 million in 2000 and is projected to earn $773.4 million by 2007.

"Most commercial end users have little interest in adding complicated water treatment systems to their operations," says Frost & Sullivan Industry Analyst Matthias Kubr. "Manufacturers must provide water treatment equipment that is simple to use and easy to maintain, yet effective in providing quality

in-house water treatment."

Automated systems could be the answer for many end users. Automatically regenerating resin beds in water softeners and long-lasting filter cartridges should attract many busy customers.

"Service contracts, which outsource regular service of the equipment to water companies or dealers, can offer part of the solution," says Kubr. "But systems also need to be stable and immune to break-downs."

Meanwhile, product differentiation remains a top challenge among market participants. While there are a few large, national manufacturers, the market is crowded with a number of smaller, regional players.

"For most commercial water treatment end users, the price and capabilities of the systems are more important than the associated brand name of the manufacturers," says Kubr.

"As a result, market participants find it difficult to differentiate their products from those of their competitors. Developing innovative products or supplementing sales with superior service could help companies attract more customers."

Frost & Sullivan presents the 2001 Marketing Engineering Awards to companies that have worked diligently to make a positive contribution to the Commercial Water Treatment industry. These market specific awards are presented to: Cuno Inc., Culligan International and Liquid Metronics Inc.

Source: Frost & Sullivan

Sponsored Recommendations

Blower Package Integration

March 20, 2024
See how an integrated blower package can save you time, money, and energy, in a wastewater treatment system. With package integration, you have a completely integrated blower ...

Strut Comparison Chart

March 12, 2024
Conduit support systems are an integral part of construction infrastructure. Compare steel, aluminum and fiberglass strut support systems.

Energy Efficient System Design for WWTPs

Feb. 7, 2024
System splitting with adaptive control reduces electrical, maintenance, and initial investment costs.

Blower Isentropic Efficiency Explained

Feb. 7, 2024
Learn more about isentropic efficiency and specific performance as they relate to blowers.