Venus and Serena Williams are switching their focus from winning cups to selling bottles. The tennis-playing sisters are preparing to market the highly oxygenated water they drink during training.
Together with their father Richard, the two tennis stars plan to launch "SerVen Rich" water, which their bottling firm AquaClara says contains 800 percent more oxygen than ordinary water.
``It's the water my daughters, Serena and Venus, rely on during their training,'' Richard Williams said on a new SerVen Rich Web site. ``It offers them the oxygen they need while on the court Because of our interest in the product's healthy benefits and understanding of athletes needs, we wanted to develop and market our own brand.''
More like this
- AquaClara, SerVen Rich Announce Distribution & Bottling Agreement with United Brands
- BEVsystems Approved for Trading On Third Segment of the Frankfurt Stock Exchange
- BevSystems Signs Life O2 Distribution Agreement for Metropolitan New York City With S.K.I. Beer
- BCF Marketing to Manage Branding of Life 02 Through Endorsement of Celebrity Athletes
- Enhanced Bottled Waters