The Water Environment Federation (WEF) announces WEF International Pavilions, a new program designed to make it easier for WEF members to exhibit at major water quality shows around the world. The program offers pre- and onsite management and marketing services, as well as a lower risk approach to purchasing booth space in international forums.
“The Water Environment Federation is excited and pleased to provide our members with this unique opportunity to develop an increased presence in the international water market,” said WEF executive director Bill Bertera. “WEF is first and foremost a membership organization and this program is just the latest example of how we continue to seek new and innovative ways to better serve our members and provide added value for their commitment.”
Under the program, WEF will purchase exhibit space with all of the major international water quality shows and construct a 2,500 square foot pavilion with booth space set below the minimum required by the international shows. Members will have the opportunity to either purchase exhibit space or send product brochures for distribution at a WEF-managed display. In addition, WEF will also provide a fully-built booth (3x3 meter minimum) in a prime location, translation and catering services, meeting rooms, lounge areas and pre-show marketing to increase booth traffic.
The WEF International Pavilion is currently scheduled for the International Trade Fair for Environmental Protection (IFAT), May 5-9, 2008 in Munich Germany and the Water Supply & Drainage and Water Treatment Exhibition (WSDWTF), April 25-27, 2008 in Shanghai, China.