Water Coolers Market in Western Europe (2004) Expands Despite Bottled Water Market Decline

Oct. 31, 2005

Research and Markets now offers an addition to the Zenith report: West Europe Water Coolers Report 2005. Despite poor summer weather in 2004 following exceptional summer weather in 2003, the European bottled water cooler industry still managed to register volume and unit sales growth, according to Zenith's latest report on this dynamic category. The West Europe water cooler industry registered a 6.4% gain in unit installations in 2004 and a 1.2% increase in water for cooler consumption. This compares to an overall bottled water market decline of 4% last year.

Despite having commenced cooler activities several years after their northern counterparts, the southern European countries have dominated in terms of recent growth. Many have now overtaken the more mature northern markets, thanks to their predisposition to drinking bottled water and warmer climates. Spain, Italy, Greece and Portugal are all becoming, or indeed already are, key markets.

Two issues are now presenting challenges and opportunities in Europe's fastest growing service sector. EU expansion is opening up Europe's markets - heightening competition within the water cooler industry. Meanwhile, a battle is underway between bottled water coolers and mains fed point of use (POU) cooler operators. Since 1999, market consolidation has radically redefined the West Europe water cooler industry, with a hardcore of pan-European and multinational cooler players vying for continental leadership. Tracking the complex developments within Europe's water cooler industry, Zenith's latest report plots the influence of two bottled water giants - Nestle and Danone - on the European home and office delivery (HOD) industry.

A feature of the market in 2004 was the 'clearing out' of unprofitable cooler accounts by the major operators. With a number of accounts either lying dormant or taking limited amounts of water - a decision to rationalize and prioritize profitability ahead of a traditional focus on building cooler portfolios is putting Europe's water cooler industry on a more steady footing. As a consequence, with certain unprofitable accounts terminated, the fortunes of Europe's leading cooler players on a country by country basis were mixed in 2004.

Source: Research and Markets

Sponsored Recommendations

Blower Package Integration

March 20, 2024
See how an integrated blower package can save you time, money, and energy, in a wastewater treatment system. With package integration, you have a completely integrated blower ...

Strut Comparison Chart

March 12, 2024
Conduit support systems are an integral part of construction infrastructure. Compare steel, aluminum and fiberglass strut support systems.

Energy Efficient System Design for WWTPs

Feb. 7, 2024
System splitting with adaptive control reduces electrical, maintenance, and initial investment costs.

Blower Isentropic Efficiency Explained

Feb. 7, 2024
Learn more about isentropic efficiency and specific performance as they relate to blowers.