An advertising campaign was launched last week requesting that residents and businesses in most of Ventura County and parts of Los Angeles County increase their efforts to conserve water through the end of next week.
The Ventura County Star reports that the campaign was initiated by water agencies to ask the community to temporarily suspend outdoor watering and unnecessary indoor water while the area continues repairs on a large-diameter pipeline.
The water agencies affected are the Metropolitan Water District of Southern California, Calleguas Municipal Water District and Las Virgenes Municipal Water District.
The water-saving messages have been delivered in newspaper advertisements and on the radio, primarily during traffic reports, on 14 stations in English and Spanish. The messages will continue through the end of the shutdown on Jan. 27.
Debra C. Man, Metropolitan Water District's chief operating officer, reported that the recent cold weather conditions have nearly doubled water demand at a time that it usually at its lowest.
Residents and workers have been asked to stop watering landscapes, plants and trees and hand-washing vehicles and also to refrain from filling swimming pools and spas and hosing down driveways until the repairs are made to a pipeline known as the Foothill Feeder.
The Foothill Feeder is a 20-foot-diameter pipe that stretches 13 miles from Lake Castaic to Metropolitan's Joseph Jensen Water Treatment Plant in Granada Hills.
Other ways to save water include running only full loads of clothes washers and dishwashers, keeping showers to 10 minutes or less and turning off water when brushing teeth or shaving.
More than 600,000 people live in the affected areas served by the water districts Cities include Agoura Hills, Calabasas, Camarillo, Hidden Hills, Moorpark, Oxnard, Port Hueneme, Simi Valley, Thousand Oaks and Westlake Village as well as the community of West Hills.