The Alliance for Water Efficiency (AWE) and ...
Propel Fitness Water introduced the first national enhanced water to be considered a good source of calcium per serving (10% DRI per eight ounce serving) during the American Dietetic Association (ADA) Annual Conference.
Propel Calcium is a natural extension of the brand's commitment to hydrate and nourish active bodies. Like the original Propel Fitness Water, Propel Calcium is a low-calorie, vitamin-enhanced fitness water line that is flavored right to help active people stay better hydrated - and now offers the addition of calcium, which is important to maintaining an active lifestyle.
According to nutrition experts, calcium plays a critical role in the maintenance of strong bones. However, when it comes to getting enough calcium in their diet, most Americans fall short. In fact, the National Osteoporosis Foundation reports that many women are getting less than half the recommended Adequate Intake (AI) amount of calcium per day.
"According to the U.S. Department of Agriculture (USDA), approximately 79% of Americans do not consume the recommended Adequate Intake (AI) for calcium, which is 1,000 mg per day for individuals 19 to 50 years of age and 1,200 mg per day for people 50 years of age and over," said Stella L. Volpe, Ph.D., R.D., L.D./N., FACSM, associate professor and the Miriam Stirl Term endowed chair of Nutrition in the Division of Biobehavioral and Health Sciences at the University of Pennsylvania.
Each 8 oz serving of Propel Calcium provides the equivalent of 10% of the Dietary Reference Intake (DRI) of calcium for individuals 19 to 50 years of age (1,000 mg). A full 700 mL bottle of Propel Calcium provides nearly the same amount of calcium as an 8 oz glass of milk (300 mg), or approximately 30% of the daily recommended amount.
Propel Calcium will be available nationwide in both 500 mL and 700 mL sizes in three flavors starting in January 2006: Mango, Mandarin Orange and Mixed Berry. Like regular Propel Fitness Water, Propel Calcium contains only 10 calories per eight oz serving.
"Our consumers recognize and trust The Gatorade Company's hydration expertise which has been a driving force behind the leadership of Propel," said Marie Devlin, vice president of new products for The Gatorade Company. "With Propel Calcium, fitness and sports nutrition experts have told us we're providing an important new benefit for our active consumers. Calcium is an under-consumed nutrient and one that's critical to maintaining strong bones, which benefit our consumers' active lifestyles. With Propel Calcium, active people can get the added benefit of calcium in a great tasting hydration product," she added.