Interactive resource delivers conservation tips & water treatment education
Aqua America Inc. (Aqua) announced the launch of WaterSmart , an interactive program to help consumers conserve water in their homes and learn about the water treatment process.
“The Environmental Protection Agency (EPA) estimates the U.S. population has doubled over the last 30 years and the demand for drinking water has tripled during this time,” said Aqua Chairman and CEO Nicholas DeBenedictis. “Further, more than half of our country is facing water shortages. At Aqua, we recognize the importance of proactive conservation to protect this important resource and remain committed to bringing clean, safe drinking water to our customers for the cost of about a penny a gallon.”
The interactive program is rooted in an illustration of a home, with clickable elements in each room that provide tips for water conservation that align with everyday activities, such as cleaning, gardening and personal care. The program is available as a mobile Web app on tablets and smartphones, and is accessible on modern Web browsers on desktop and laptop computers.
Another component of the program focuses on education about how water travels from a source to the tap, with downloadable diagrams that explain the processes to treat surface water, groundwater and wastewater.
“Most people turn on their tap water every day without realizing how source water is treated and then delivered to their home,” said Karl Kyriss, executive vice president, who oversees Aqua’s information technology department. “We created this resource to help educate consumers about the entire process, which further supports our focus on conservation. By conserving water use in day-to-day activities, we save water and energy, reducing our total environmental impact.”
To supplement the interactive, Web-based program, WaterSmart  includes downloadable PDFs with conservation tips and diagrams about water treatment for printing and distribution and additional direct links for sharing Aqua’s tools on social media accounts and by email.
“By working together to save water in small ways throughout our home and daily routines, we can make a big impact and help save water,” DeBenedictis said.