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Water is a booming business. According to Global Water Intelligence, an English publication, worldwide annual industry revenues are estimated at $420 billion, with the U.S. accounting for around $100 billion. This number is expected to grow as water becomes scarcer, and markets begin to mature. Two of the fastest growing segments are point of use/point of entry (POU/POE) systems and wastewater treatment.
Rising water prices and water quality problems attract investors’ attention to the water treatment technology sector. In its overview, “Fast Growth for Water Treatment Technologies,” Water-Stocks.com, an investor and industry news portal for the water sector, provides insight from industry leaders.
With an increased public awareness of critical water issues, POU/POE systems are attracting market attention. As Robert De Costa, CEO of Hendrx Corp., explains, “We at Hendrx believe strongly that POU systems will gain in significance providing pure drinking water for the future.”
POU and POE technology is being explored in a variety of forms. According to Clorox, Brita systems “are point-of-use products that remove 98% of the lead from tap water.”
As water becomes scarce, and water resources become more valuable, there is an economic, as well as a social incentive to better manage and treat wastewater so that it can become a primary source of water.
Bjorn von Euler, director of corporate communications at ITT Industries, Inc., believes, “Reusing is good for both municipal use and industrial use. This market definitely will be much bigger as water is getting scarcer.“
As described by Lisa Sorgini, global brand manager for Siemens Water Technologies, a subsidiary of Siemens AG, “Wastewater recycling allows communities to solve water shortage problems.”