Former Snapple CEO to Deliver Keynote at BevExpo 2004
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International Bottled Water Association

Educational Program Highlights Beverage Industry Trends and Challenges

Mike Weinstein, the Snapple CEO who led the charge to rescue the foundering beverage brand, kicks off BevExpo 2004 by sharing his story in a fascinating and often humorous keynote address. His session, "Snap Judgments — The Snapple Story," will be held Wednesday, September 29, 2004, at 11:00 a.m.

In the mid-1990s, Snapple plummeted from profitability to huge losses virtually overnight. Within six months of becoming CEO, Weinstein and his team returned the brand to its former growth trajectory and put it back in the black. "Snap Judgments" examines the history of a great brand that experienced dramatic peaks and valleys. It’s a great lesson on how business momentum can shift dramatically and the steps that can be taken to ensure success or avoid disaster.

Weinstein’s session is the highlight of the extensive educational program at BevExpo 2004, the exciting new beverage trade show devoted to showcasing the latest innovations in beverage manufacturing, packaging, ingredients and formulation, materials handling, merchandising, vending and foodservice for the global $700 billion a year beverage business.

Sponsored by the International Bottled Water Association (IBWA), the International Dairy Foods Association (IDFA), the International Association of Food Industry Suppliers (IAFIS) and Beverage Marketing Corporation, BevExpo 2004 will be held September 29-October 1 at the Tampa Convention Center in Tampa, Florida. Additionally, the drinktec 2005 European trade show serves as a marketing partner to BevExpo, and the International Society of Beverage Technologists is a supporting association of the show.

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