Water industry tradeshows give “shop ‘til you drop” a new meaning. They are humongous, exhausting and often overwhelming. Yet each year, the manufacturing community invests millions of dollars and thousands of man-hours to exhibit while their customers squeeze money out of ever-tightening budgets and take time out of increasingly hectic schedules to attend.
The reason is simple: Though they are grueling, these events offer the best opportunity to conduct a great deal of business in a small amount of time.
In a 2012 survey conducted by the Center for Exhibition Industry Research, two-thirds of tradeshow attendees say that expos are important for investigating, evaluating and narrowing down choices before buying. With the ACE13 show just a few weeks away and WEFTEC registration now open, this is a good time to explore how buyers can make the most out of their tradeshow experience.
We asked our members to provide the manufacturers’ perspective on this. Short of saying, “Visit our booth,” and, “Buy our products,” what do they recommend to ensure a win/win for everyone? They offered some very thoughtful, practical advice:
We look forward to seeing you at your next show. Please be sure to stop by the WWEMA booth at ACE (#17037) and WEFTEC (#338)!