Eagle Mfg. Group Launches New Brand Identity
Corporate rebrand elements and enhanced websites unveiled for all subsidiaries
US Holdings Inc. announced a new name for its holding group—Eagle Mfg. Group. The announcement was made at The Precast Show 2013 in Indianapolis at the National Precast Concrete Assn.’s (NPCA) annual tradeshow and conference.
The name change (to Eagle Mfg. Group) brings clarity to the company’s corporate structure—the relationship of the parent company to its operating companies: US Foundry and Mfg. Corp., USF Fabrication, United Concrete Products and Eagle Metal Processing & Recycling, as well as pays homage to its tenured history.
CEO Ronn Page said in a message to employees that the name change is "an important milestone" in the evolution of the company. “It does not signify an end or a beginning but rather, it marks how far we have come and gives us a framework for how much further we aim to go."
Eagle Mfg. Group and its family of brands each unveiled a company logo that is anchored by an eagle head, which symbolizes the strength and pride, and is a reminder of its “Made In America” product lines.
In addition to the brand identity package, each company launched a newly designed website with enhanced functionality to better meet customers’ municipal construction manufacturing needs.