Innovation key in mature industry
Bio-Microbics accepted the 2010 Technology Innovation Award from the global research and consulting firm Frost & Sullivan. As identified in the 2009 Industry Report by Frost & Sullivan, the wastewater treatment market is highly mature and industry participants struggle with product differentiation.
“Our approach is to research, develop and adapt the latest technology to the markets we service,” said Jim Bell, executive vice president of Bio-Microbics. “This award adds strength to our conviction that by bringing superior products to emerging markets, we set the standard of excellence for our industry.”
For the Technology Innovation Award, the following criteria were used to benchmark Bio-Microbics Inc.’s performance against that of key competitors:
• Uniqueness of technology;
• Impact on new products/applications;
• Impact on functionality;
• Impact on customer value; and
• Relevance of innovation to industry.
“Bio-Microbics Inc. excelled in all the above mentioned criteria,” said Shilpa Tiku, consulting analyst, environmental and building technologies for Frost & Sullivan. “In a mature market, competitors should strive to further enhance their overall position by focusing on refining and advancing their own products so as to offer customers better and more efficient technology. Other companies in the market have products with a conventional, less cost-effective and a less efficient approach.”
With a worldwide emphasis on environmental concerns and improving water quality, Bio-Microbics manufactures clean technologies for decentralized homes, communities and commercial properties. Its wastewater and storm water treatment products help treat the world’s water for municipal, industrial, marine, commercial and residential applications around the globe.
“Our approach recognizes that informing, persuading and reminding is not enough,” Bell said. “We, as an industry, need to focus our efforts to demonstrate, involve and empower the generations of tomorrow to learn about these technologies. Our marketing mission has been to provide our dealers and distributors with the knowledge and skills necessary to be successful in the light commercial and onsite residential wastewater treatment markets. By providing a system of learning, Bio-Microbics becomes more than a manufacturer of proven products. It becomes a knowledge base that helps expand what is possible to protect the water sources and our environment for future generations.”