A Solid Future for POU Water Purification   Water Quality Products March 2003   Glenn Land, Aduk, Inc.
Point-of-use (POU) water purification has a solid future. The relatively new POU industry will have to shoulder tremendous responsibility. Serious issues of water quality as well as quantity are apparent. The right of every human to water must be proactively protected if an acceptable quality of life for future generations is to be reasonably assured. This will not happen until it becomes a high priority political issue.
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Point-of-Use Reverse Osmosis   Water Quality Products February 2003   Tony Pagliaro
As the residential point-of-use (POU) reverse osmosis (RO) industry approaches its 35th anniversary, it is time for a reality check on the industry's progress to date as well as a look ahead to new technologies or improvements that the industry may introduce for POU RO systems in 2003.
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What Is in the Stars?   Water Quality Products January 2003
WQP asked industry professionals nationwide to comment on what the water industry might see in the upcoming year. Although these professionals share their outlooks for 2003, the water treatment industry"s future is uknown, but it should continue to shoot for the stars.
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Bottled Water vs. Tap   Water Quality Products October 2002   Nadia Abboud, Severn Trent Services
While both sides of the bottled/tap battle continue trying to inform and ultimately win the consumer over, a few facts cannot be overlooked. Regardless of how a consumer obtains drinking water, both bottled and tap must draw from the same available global freshwater sources. Despite the information with which consumers are presented, ultimately the decision is theirs. When purchasing bottled water, knowing what you are getting requires some research and understanding.
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Enhanced Bottled Waters   Water Quality Products October 2002   Wendi Hope King, WQP Staff
WQP spoke with Barry Willson, senior vice president of operations at BEVsystems International, Inc., based in Miami, about the current enhanced water trends that seem to be driving the industry and giving marketers a lot to work with.
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Expanding Knowledge, Continued Growth   Water Quality Products October 2002   Wendi Hope King, WQP Staff
The bottled water industry has seen steady growth for years. Consumers are demanding beverage choices to suit their healthy lifestyles, and the bottlers have stepped in to meet those needs. One of the driving forces behind this continued boom is the International Bottled Water Association (IBWA).
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Full of Promise   Water Quality Products October 2002   Contributed by Zenith International
East Europeans drank almost 10 percent more soft drinks in 2001, pushing consumption past the 20,000 million liter mark for the first time, according to the 2002 East Europe Soft Drinks report from Zenith International. Volumes have jumped 36 percent since 1997, despite the economic troubles of the late 1990s.

A Look at the Bottled Water Market   Water Quality Products October 2002   Wendi Hope King
This year WQP decided to dive into the bottled water market and explore what some of the latest trends and standards are. What drives the bottled water industry? Who is its target market? Why has it continually seen such growth year after year? How have the beverage giants affected the marketplace? And what role does IBWA play in all of this?
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Growing Awareness of POU   Water Quality Products May 2002   Glenn Land and Bill Harrison
The future of safe drinking water lies squarely in the hands of the point-of-use (POU) water purification industry. Growing awareness among decision-makers and consumers is the force behind the increasing importance of the POU industry.
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The Commercial POU Market   Water Quality Products February 2002   Craig W. Story and John E. Windju , PHSI, Pure WaterTechnology Division
Commercial point-of-use (POU) drinking water equipment and services is rapidly evolving into a multimillion dollar market. This growth can be attributed to several important trends.
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Smart Management Through the Downturn   Water Quality Products January 2002   G.A. "Andy" Marken, Marken Communications, Inc.
Not since l990 have we seen a downturn in the economy as we have for the past five months. Most indicators point to only a mild improvement through the middle of this year. While the downturn?okay, recession?was tough in the early 1990s, you have to go back to the early 1980s to see one that had the global scale as the one we?re experiencing now.
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New Year Shows Promise   Water Quality Products January 2002   Wendi Hope King
Now is the time to make our new year?s resolutions. How can we make some informed resolutions for our businesses? Why, by listening to the people in the trenches?to industry members themselves.
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Only Time Will Tell   Water Quality Products January 2002   Multiple Authors
The unprecedented events of Sept. 11 and the recession that began hitting our nation at the beginning of 2001 created havoc in the business world. The water industry was no exception; it also saw its share of fluctuation. With such an unpredictable economy, we move into 2002. WQP asked industry professionals nationwide to comment on what the water industry may see in the upcoming year. Although these professionals share their outlooks for next year, only time will tell what lies ahead.
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Promoting Your Headline News   Water Quality Products December 2001   G.A. "Andy" Marken, Marken Communications, Inc,
Properly writing news releases and submitting them according to an editor’s needs will help get you published and will enhance your business, large or small.
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Facts Get in the Way of Winning Customers, Marketshare   Water Quality Products September 2001   G.A. "Andy" Marken, Marken Communications, Inc.
Despite leading market research firms that show solid marketing has a cumulative effect, management often views the marketing budget as an expense rather than an investment. It?s time for managers to nail down marketing plans.
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From Dams to Beans   Water Engineering & Management July 2001   Bill Swichtenberg
The Milagro Beanfield War by John Treadwell Nichols and later a movie directed by Robert Redford is a humorous look at a fictional little town in New Mexico. The main character (Joe Mondragon), a lifelong no good, troublemaking resident of Milagro, starts the "war" by irrigating his father’s old beanfield against the wishes of the rich developer and water rights owner.
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Duty Calls For Local Awareness   Water Quality Products May 2001   Wendi Hope King
Editorial: May 6—12 is National Drinking Water Week (NDWW). It is our duty and opportunity as water professionals to make this week work for us by incorporating local companies, expertise and even the Water Quality Association (WQA) into NDWW.
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A Leading Team   Water Quality Products March 2001   Wendi Hope King, WQP Staff
After nine months of silence, the Osmonics team emerges renewed and ready for a future full of success.
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Big Things in the Works at WQA   Water Quality Products March 2001   Wendi Hope King
Soon, the WQA will draw many of us out of these cold city winters to join it down in sunny Orlando, Fla., for its 27th Annual Conference & Exhibition taking place from March 27 to 31.
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Seawater Desalination With Reverse Osmosis   Water Quality Products March 2001   Jorg Menningmann, Waterlink Pure Water Division
Desalination technology has brought fresh water and hence industrial and commercial development to areas of the world that otherwise might have remained unproductive. Not only has development been enhanced by this technology but, more importantly, the health and welfare of many people have been improved by the supply of sanitary fresh water supplies.
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POU/POE Forecast   Water Quality Products March 2001   Dan Noble, Resource Trends, Inc.
My belief is that distributed water treatment is a trend, that is, only if a few other factors converge.
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Industry Predictions 2001   Water Quality Products January 2001   Edited by WQP Staff
WQP asked industry professionals to tell us what they think will happen in the water industry during the next year or so. Each explains the key issues the industry will deal with and their own personal feeling and insight on the upcoming year.
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Greenhouse Water Management Practices: Greenhouse Practices Increase Need for Water Treatment Equipment   Water Quality Products July 2000   Jerry Kovach
Water recycling has become a popular trend in the agricultural industry—one that creates an opportunity for water treatment suppliers to assist growers with the specification, installation and maintenance of water treatment.

The Gray Area: The Difference Between Commercial and Industrial   Water Quality Products February 2000   Wendi Hope King
For a long time, the commercial and industrial (C&I) markets have been accepted as one sector of the water industry. Although considered different from such other markets as residential, agricultural and wastewater, there is a large murky area when being separated from each other.

One Thing is for Certain ... Change   Water Quality Products January 2000   Roger Miller
They say only two things are certain in life: death and taxes. I think there is a third: change. Change certainly applies to our rapidly maturing water treatment industry.

Wave of the Future, The   Water Quality Products January 2000   Dick Heckmann
As we enter the new millennium, the water industry is poised to be one of the most exciting and vital businesses in the worldwide economy. Growing populations are placing stress on aging water infrastructures and farmers' water needs.

Heading Into the New Millennium   Water Quality Products January 2000   Patrick Dalee
The coming of a new millennium inspires thoughts of the future. Specific forces will influence the way our industry markets it's residential products. The only guarantee we do have is that the quality of our fresh water supply will continue to decline, and people's awareness of solutions will continue to rise.

Water Industry Analysis   Water Quality Products January 2000   Dan Noble
The water industry gets more interesting, complicated and global as time moves on. Certainly, the activities of the "big boys" such as Vivendi's acquisition of U.S. Filter; Azurix, Enron's water subsidiary, going public; and Suez Lyonaisse's steady march are big news this year.

A Bird's Eye View of the Broader Water Market   Water Quality Products March 1998
In order to compete effectively in today's water market, one must understand how the industry is growing and in what direction.