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Launching a New Product
Water Quality Products
December 2002
Walt Denny
Bottled water is second only to soft drinks in volume sold. In a market that appears saturated with so many bottled water brands all promising similar benefits, how do companies keep making a splash with new products? It isn't rocket science, but how and when you launch a new product is key. It's one of the most effective ways of capturing the media's Attention--and if done right, it can be a company's ticket to success.
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Enhanced Bottled Waters
Water Quality Products
October 2002
Wendi Hope King, WQP Staff
WQP spoke with Barry Willson, senior vice president of operations at BEVsystems International, Inc., based in Miami, about the current enhanced water trends that seem to be driving the industry and giving marketers a lot to work with.
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Advanced Technology Brings the Power to Chlorine Dioxide
Water Quality Products
May 2002
Michael Cochran, Engelhard Corp
Chlorine dioxide is an extremely effective and powerful biocide that has been used for many years as a bleaching agent and slimicide in the pulp and paper industry, as a disinfectant in municipal water treatment and in many other industrial water treatment operations. However, significant capital and operating costs have limited the use of chlorine dioxide to large-scale applications. New technology now makes it practical to use the biocide in a wider range of water treatment applications.
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Innovations in the Activated Carbon Industry
Water Quality Products
February 2002
Henry Nowicki, Barbara Sherman and Homer Yute
Like an international cookbook, the attendees of the Ninth Annual International Activated Carbon Conference (IACC) from around the world contributed to a recipe for a successful future for the activated carbon industry. Speakers brought their new ideas and on-going practices together. This annual conference had guests from all over the United States, Canada, Australia, Sri Lanka, Indonesia, Mexico, South Africa and India. The conference connects buyers, sellers and users of activated carbon and related materials and services.
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My Favorite Quality Products
Water Quality Products
December 2000
Wendi Hope King
As with the toy industry, the water industry also proves to have some hot items.
Marketing to New Industries
Water Quality Products
July 1998
Carl Davidson
Any company that uses water as part of their process can usually benefit from using purified water.
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