Opportunities Bring Cash   Water Quality Products August 2003   Wendi Hope King
As many of us wonder when the economy will make its massive turn around, others of us feel that maybe this will be as favorable as it gets for a long time. We must make the best of it. To assist you, we offer our Annual Buyer's Guide complete with supplier and product listings, a product/service guide and an index of associations and government entities that may help advance you even further down the road to prosperity.
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C&I Opens Doors for Dealers   Water Quality Products July 2003   Wendi Hope King
This issue is dedicated to those dealers who already have made a huge success for themselves in the C&I marketplace, to those dealers craving more C&I knowledge and to those who will use it as a stepping stone to new markets.
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Developing Your Distillation Business   Water Quality Products May 2003   Daniel Harbeck, Get Distilled
Daniel Harbeck, the operations manager for Get Distilled, a Durastill distributor that sells steam-distilled water, machines and accessories in Mukilteo, Wash., shares his story on how he became involved in the water treatment industry and how he uses his time to educate consumers.
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Nonchemical Alternatives to Cooling Tower Disinfection   Water Quality Products April 2003   Jeff Roseman, CWS-I, Aqua Ion Plus+ Technologies
By explaining some tips and tricks, maybe more water treatment dealers can understand these technologies and use them in their arsenal of treatment methods. Filtration, ozonation, copper ionization and UV light may not be an option on some water supplies or applications, but their usefulness and alternatives to chemical dosing should be considered as an option.
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The O-Zone: Today's Lesson: Design Parameters for Using Ozone on Swimming Pools   Water Quality Products April 2003   Roger Nathanson
Ozone systems can make a good pool pristine and a bad pool fair to good. What differentiates a good from a bad pool? Design, care and organic load.
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Prospecting for Salespeople and Owners   Water Quality Products April 2003   Carl Davidson
Prospecting is quite important to your career if you are in sales and to the company if you are in management. Often we get proficient at things we do not initially like if it is important. The following is a snapshot at just how important prospecting is.
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Focus On Troubleshooting Water Softeners   Water Quality Products March 2003
Water Quality Products went in search of an expert to bring you the top troubleshooting tips for valves. The search led to Jay Runkle, employed in technical services at Pentair Water Treatment. According to Runkle, issues quickly can be sorted out if you know what to look for. Here are Runkle?s top 10 dilemmas, accompanied by probable causes and suggested antidotes.
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The O-Zone: Today's Lesson: Troubleshooting Ozone Water Treatment Equipment Problems   Water Quality Products March 2003   Roger Nathanson
Troubleshooting an ozone system is no different than troubleshooting any other water treatment system. The main principles apply; only the specifics change slightly.
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Water Vending   Water Quality Products January 2003   Adrian Thompson, Polela Concepts
Water vending provides a fantastic opportunity for existing water business operators to expand their business into areas that are too small or difficult to service profitably.
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Bottled Water Testing   Water Quality Products October 2002   Kristin Safran and Barbara L. Marteney, National Testing Laboratories
Consumers want to know if the bottled water they buy is safe. How and why bottled water is regulated is not common knowledge and can be confusing to customers. Bottlers who understand and can explain aspects of water quality, regulations and test results to their customers have a useful sales tool to promote their product.
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Shifts in Analytical Requirements   Water Quality Products September 2002   Troy Ethan, Spectrum Laboratories
To remain successful, the water treatment professional should take advantage of advances in in-field testing as well as advances in laboratory analyses. This article describes the shifts in analytical requirements recommended to satisfy consumer desires and promote expansion of the POU/POE water treatment industry.
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Back to the Basics, Part 3   Water Quality Products July 2002   Jeff Roseman, CWS-1, Aqua Ion Plus+ Technologies
In this last section of a three-part series, the use of ozone, ionization, distillation and aeration is discussed in a simple fashion to help the beginner rationalize the importance for a full understanding of these technologies and the need, again, for a professional water treatment specialist.
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Promoting Your Company Through Local Media and the Community   Water Quality Products April 2002   Wendi Hope King, WQP Staff
Advertising in national publications and television stations is the standard route taken by businesses, even small ones. Promotions and advertising are key to any good business. However, it is small businesses that reach out directly to their communities that gain marketshare and a solid customer base.
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Making the Filtration Buying Process Easier for Your Customers   Water Quality Products March 2002   By David M. Marsh
If you’ve seen it once, you’ve seen it a hundred times—customers who come to you looking for a home filtration system, unaware of what their specific needs are. While many consumers simply want a system that improves their water’s taste and aesthetic qualities, the majority are looking for a product that will make their water healthier. But as you know, “healthier” is a subjective term, and without knowing the issues that are present in the customer’s water, providing them with a system that fits their needs isn’t very easy to do.

Boost POE Sales by Leveraging the New Arsenic Standard   Water Quality Products February 2002   Craig Winter, CWS-III, EnviroInvestigations &Remediation
Recent market research showed that more than 73 percent of consumers prefer to consult with a water treatment professional when dealing with arsenic. Combining this inclination with the preference for the POE approach, the treatment professional has a unique opportunity to generate significant new revenue from POE sales with minimal upfront effort.
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Wasted Time, Money and Energy   Water Quality Products February 2002   G.A. “Andy” Marken, Marken Communications, Inc.
It’s too bad that so many water management and manufacturing firms waste so much money on public relations (PR) activities that have little or no impact on the press or, more importantly, on their prospective customers.
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Smart Management Through the Downturn   Water Quality Products January 2002   G.A. "Andy" Marken, Marken Communications, Inc.
Not since l990 have we seen a downturn in the economy as we have for the past five months. Most indicators point to only a mild improvement through the middle of this year. While the downturn?okay, recession?was tough in the early 1990s, you have to go back to the early 1980s to see one that had the global scale as the one we?re experiencing now.
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Only Time Will Tell   Water Quality Products January 2002   Multiple Authors
The unprecedented events of Sept. 11 and the recession that began hitting our nation at the beginning of 2001 created havoc in the business world. The water industry was no exception; it also saw its share of fluctuation. With such an unpredictable economy, we move into 2002. WQP asked industry professionals nationwide to comment on what the water industry may see in the upcoming year. Although these professionals share their outlooks for next year, only time will tell what lies ahead.
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Water Tests Protect Customers from Guilty Parties   Water Quality Products September 2001   Wendi Hope King, WQP Staff
Despite the regulations set for treatment plants, the general public will find itself focusing on the negative and seeking additional treatment from our industry. This spells opportunity for water treatment dealers to illustrate how their services can benefit the public.
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Gas Chlorine Education   Water Quality Products September 2001   The Gas Chlorine Education Committee
The Gas Chlorine Education Committee announced the launch of an industry-wide campaign entitled, "Gas Chlorine: The One and Only Choice for Water Disinfection."
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I've Never Met a Rich Sharecropper   Water Quality Products March 2001   Carl Davidson
Sharecroppers are poor tenant farmers. They farm the land for the owner in exchange for a share of or percentage of the crops they produce for the owner. They do what they are told and have no land to farm themselves.
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We Ought to Be Committed   Water Quality Products February 2001   Carl Davidson
We ought to be committed. No, that isn’t a comment on our mental stability but rather a comment addressing the fact that we ought to be totally committed to success if we intend to achieve it.
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Recruiting A Great Sales Team: The Manager's Most Important Function   Water Quality Products January 1999
Nothing makes more of a difference to a water equipment company's bottom line than the number and quality of the sales team.

Dealer Opportunities: Contract Operation of a Small Public & Private Water Supply   Water Quality Products June 1996   Tom W. Thorpe
A professional, highly trained, dedicated dealership can step in to satisfy the needs of the small system. But you must be willing to deal with the bureaucracy of your state's EPA enforcement agency